Chapter 9 summary. Leadership communications

Leadership Communication
Summary Chapter 9
Establishing leadership through strategic internal communication


Chapter 9 describes the importance of effective internal communication in helping the organization achieve its vision and in motivating employees do their best work.

Establishing leadership through strategic internal communication is achieved according to the following steps;

* Recognize the strategic role of employee communication
* Assess internal communication effectiveness
* Establish effective internal communication
* Use mission and vision to strengthen internal communication
* Design and implement effective change communication

From personal experience, I believe establishing leadership through strategic internal communication is a very difficult undertaking. When things are going well, employees will accept the organization communication standards and participate as required. When things are not well, say, the company needs to downsize, any corporate communication is received with a great deal of skepticism. Even the most sincere efforts to communicate are disregarded by workers. Leaders under those conditions, one-way communication, will suffer from poor feedback from employees.