Leadership communication. Summary chapter 1

This chapter helped us learn to develop a leadership communication strategy. The four major components of effort follow;

• Establish a clear communication purpose
• Develop a communication strategy
• Analyze the audience
• Organize written and oral communication effectively

Once a purpose is defined, generating ideas becomes important. Brainstorming, idea mapping, the 5W journalistic question, and the decision tree will assist in refining and clarifying purpose. The communication strategy framework is presented next to ensure that all angles are taken into account before delivering the message. Analyzing the audience is fundamental to an effective communication strategy since the characteristics of the audience will determine the communication approach. Organizing written and oral communication includes tools such as storyboards which are specially effective when working in groups.