Leadership Communication
Summary Chapter 4
Developing and delivering leadership presentations
"Leaders must master public speaking, …..so that they project a positive ethos for themselves and their companies" say the authors. The importance of effective leadership presentations was demonstrated by President Obama who entered national politics because of his speaking ability. This chapter leverages the tools and techniques of previous chapters to the art of public speaking. The authors describe the Three "P" process for developing leadership presentations: planning, preparing, and presenting.
A challenge I found in the business world was in the form of delivering venture capital presentations where I or a colleague would "make a pitch" to capital investors soliciting seed funds to finance a start-up company in Silicon Valley. The presentation was scheduled to take no more than twelve minutes and should include a compelling value proposition, team introduction, financial analysis, development and sales projection, and a technology and product description. If the idea was attractive to an investor the presenter would be invited to a more extensive and formal presentation. The challenge was to condense all that information into six or seven slides while speaking in an engaging and interesting manner. Although I eventually got comfortable delivering our message I must say we did not get funded.
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